All businesses need a good data backbone in the digital age. Whether it’s to interpret data from your clients and provide insights that will help you refine your proposition, or manage your social media presence, it’s important to ensure that this side of your business is being looked after, as it repays investment many times over. One of the most surprising and important developments on the data side of businesses that you may not be aware of yet is in the field of AI.
You might think of AI as either belonging to the realm of science fiction, as relevant to a modern business as Doctor Who’s TARDIS or the Starship Enterprise. If you’re a little better informed, you might think of AI as the sort of programming that tells the opposing side how to attack you in video games like Battlefield or Mass Effect.
AI as an emerging field, however, has some very current and useful business applications, and specialist recruiters like Heather Barnes of Savannah Search are beginning to place more and AI experts into modern businesses.
Google was recently in the news for the Neural Net technology it uses to create search results. Specifically, the ‘deep dream’ routines it used to identify pictures and show searchers similar images. You can use Google Deep Dream Image generators to create weird nightmarish pictures, but this is only a side effect of the AI learning to look at a picture and see the same meaning in it a typical browser would.
Google’s now using this sort of technology to order it’s search results for users but more interestingly to link users with advertising and videos, via Youtube. If your business works within the marketing field, or has a basis in retail, an AI expert on your team can help you to understand how to use Google’s own systems to get your products and adverts in front of more people.
As you can see, hiring people with AI experience and programming is a canny move that will future proof your company for the next great leap forward in technology, to help you to be first in line and take advantages of the new opportunities it will bring. It’s strange to think the world is changing in such a remarkable way because Google tried to teach a computer to understand what a dog looks like!