Are you feeling ready to up your game and start making more money in your business? It’s not as easy as simply willing the sales to roll in, you have to have the infrastructure on your website set up to handle all the orders. Here are some things to consider.
Optimize your systems
There are few things that put a potential customer off as easily as a hard-to-use payment gateway. This process needs to be as easy and smooth as possible, to avoid your customers clicking off the cart and looking elsewhere for similar products. It’s essential that you check the process on different browsers and devices to ensure that there are no issues where a potential customer could get frustrated and lose interest.
Make it accessible
Accessibility and responsive design are both really important. For example, do your images have alt text to account for potential customers who might use a screen reader? Are the colors used on your site optimized for those people who might have conditions affecting cognitive ability such as dyslexia or dementia? And of course, with so many people using tablets or smartphones to access things rather than laptops and desktop computers, is your site as clear and easy to use on these types of devices too? It’s not just a case of seeing how it looks smaller, but also whether the buttons work and are as easy to use on mobile – especially when it comes to taking payments.
Consider the visual side
People really want to see a product from different angles, and in different situations, so it’s worth spending some time and money on your photography as this can really sell an item. If you are looking at selling clothes, you should offer views where they can be seen on a model, to illustrate the fit, but also as a flat lay, showing the front and back and any little details clearly. A video or 3D picture that can show a 360-degree image is even more effective.
As we have established, you have to make things as easy as possible for your customers, and that includes thinking carefully about how you lay things out on the site, and how products are categorized. There should be a few different ways that someone could find a specific product, through menus and categories, and also an accurate search function that will return results quickly.
When it comes to website optimization, nothing is ever properly “finished”. There are always tweaks that can be done to make things better, whether that is changing up the photography, adding new sections, or testing site speeds. The better an experience your potential customers have, the more likely they are to return time and time again and spend more money with you. It’s certainly not an area in which to get complacent, and the more you put into your website, the more you will get out of it too.