Referrals are a win-win situation! The referred party typically gets some sort of special deal while the referring party gets some sort of compensation. Just check out all the newly added affiliate advertisements on the right-hand side. You’ll get some great offers, and I’ll get a nice “thank you” ;)
There’s never really any backlash for referring others to products or services. Once the transaction has been made, each party continues on their merry ways. If the referred is no longer happy, they can easily leave. On the opposite end, they can start making referrals themselves if they’re very happy.
Most people know the different adages about employment, namely:
“it’s not what you know, it’s who you know”.
Companies spend tons of money and hours recruiting quality candidates. Realizing the power of their existing employee networks, companies rolled out programs offering anywhere from $1,000 to $10,000 for referrals as a way to reduce the applicant pile-weeding and focus concentrated efforts on candidates of interest.
Whatever the amount, they’re generally not small sums to scoff at. Say you make $100k and are offered $10k for accepted referrals – that’s a 10% bonus. What if you’re company had no cap limit, you referred 3 candidates, and all were accepted? You may have made a 1/3 of your annual salary in a month’s time. Not too shabby.
But what happens once those checks hit the bank? Not considering the future outcomes could have some very negative impacts down the road. And there’s two distinctly different scenarios to think about…
Case #1: You’re Referral’s a DUD.
We all have multiple circles of friends. Some mix well with others, some not so much. You may even have dual lifestyles yourself. By day, you’re a sharp, high-caliber employee. By night, you’re a professional flip-cup athlete. To each their own, right?
While bonuses can be enticing, we have to consider our professional credibility. Our referrals will be reflections of us, and whatever that referral does, will be associated back to us. You don’t want the memory of a poor employee haunting your reputation and future development.
In order to prevent falling into this trap, there’s a simple technique. Would you refer this friend if no bonus was offered? Stripping away the monetary reward allows you to reflect on your friend from a strictly professional standpoint and truly analyze their capabilities.
Case #2: You’re Referral’s a ROCKSTAR.
Guessing most people already considered Case #1, but Case #2 may have come as a surprise. Better than me? Yeah right… Sure – you may be a shining, star employee and on the fast track up the corporate ladder, but what if you’re referral is even shinier and on an even faster track?
So remember that part about referrals being reflections of us? Well what happens if they are ROCKSTAR employees? Do they pose a threat to our anticipated promotions or pet projects? Using a machete analogy, did we clear a path for our buddy only to cut off our own toes? :)
We may have put ourselves at risk for a few extra dollars only if we’ve recommended someone within the range of our own position. Specify a range because it doesn’t have to be the exact same job, but something in the same department or grouping could also be cause for concern.
Combating this situation is a little harder than the first example. Most importantly, examine and study your referrals success and see what it is that you aren’t doing yet. It’s possible your referral came in with a little extra know-how or slightly more years in the field. Although, it’s more likely they’re going an extra mile after your extra mile. Assessing the future of the friendship may be another matter altogether, but that’s beyond this blog post! ;)
Make sure to “refer” this post for fame & fortune!
And Happy Scouting!