Do you use a car or van for your job? Why not grab attention and stand out from the sea of boring block coloured vehicles? An eye-catching sign will not only turn heads, but can also promote your business at the same time.
Do your research
Browse the internet, look for websites and branding to get an idea of the types of signs that businesses are using. It’s also worth checking out your competition to see what signage they use. This will mean you don’t end up with something similar!
Work out the details
Think carefully about what you want to convey in with your sign. What do you want tell people? What is their call to action? Do you want a full brand makeover or are you looking to add to your existing logo? What kind of functionality are you after? What are the legal parameters of your idea? These are just some of the questions you should ask yourself before you get started. The best signs are short, sharp and simple.
The majority of potential customers will see the van on the road or parked in a street so your message needs to be loud and clear. Make sure the important information (like contact details) is clearly visible, even from a distance.
Visit the experts
Depending on how creative you’re feeling, you can start mocking up some of your own designs to get some ideas. But unless your competent, it’s usually best to visit a specialist sign writing company who can help bring your brand to life. And while you might have a rough idea of what you’re thinking about, also be open to suggestions – after all, companies like these do it for a living and will know what works (and what doesn’t).
Take out insurance
If you drive a van you’ll need insurance. If you’ve made an effort to have a sign on your van, look for a van insurance company that will insure your sign as well as your van. A good insurance policy will aim to have you in a replacement van as quickly as possible, so you can be back on the road again in next to no time.
photo courtesy of time_anchor
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