Content is indeed kind, but so is Search Engine Optimization… and Daily Unique Visitors… don’t forget to update those WordPress plugins… and actively engaging followers on social media… oh, and commenting on other blogs…
Writing, the foundation of blogging, can get swept aside as websites grow. The increase in popularity is intoxicating and the focus shifts towards: further increasing web presence, improving rankings like SEOmoz or Alexa, entertaining advertisers, and researching the “next level” of blogging status.
From what I’ve been told, the typical lifespan of a blogger is 1-year.
Developing an immediate web presence early happens simply from the tenacity of being new. The novelty of blogging and learning about the business promotes aggressive writing, commenting, and socializing. Yet the effort required to make it in the Top 10 is a considerably more than making it into the Top 100. And here is where blogs eventually start to taper. Once that happens, it seems like only a matter of time before a site can crash & burn into non-existence.
How bloggers handle this transition is critical to a website’s success. Many handle this flawlessly, maintaining the core focus on consistently publishing quality content. Me on the other hand….not so much!
Allowing several stints of inactivity, I’ve chalked up this site’s different hiatus’ to a variety of reasons, like getting married, and it has impacted the site tremendously. The delicate amount of commentary quickly faded away, daily visitors shrunk to the low teens, and my Alexa ranking plummeted.
Training for an upcoming half-marathon and studying for the GRE exam, the site has been on autopilot for more than the past 3 months. Thank goodness for guest posts because there would be ZERO new content otherwise!
What I’ve come to realize is the slickness of the design or smoothness of the website don’t really matter if there’s nothing there to engage the readers. This is why personal finance bloggers with distinct online identities are so popular – visitors have either formed a connection with the author or are regularly entertained by what’s published.
So here’s to the original FinEngr – who not only enjoyed writing, but took the time to engage readers with quality content like: