Most People Are Watching the Super Bowl for the Party- Not the Game

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We asked 2,897 fans about their preferences while enjoying the game, such as their favorite snacks and drinks, where they like to watch sports, and with whom they prefer to do so.

The Long Story Short

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* More people watch the Super Bowl at a viewing party in order to socialize (39%) than to watch the game itself (26.8%)

* The most popular snacks when watching sports are chicken wings, chosen by 22.5% of people, followed by chips and dip (19.6%) and tacos (12.9%)

* Men love to drink beer when watching sports – it was the top pick for 42.3% of them, while for women, the most common answer is soda (63.5%)

* The Super Bowl was named the most popular sports event (40.2% of all respondents), followed by the NBA finals (22.2%) and the Kentucky Derby (9.6%)

You may find my full report below, including visual presentations of the survey data, that you may use for publication:

What Americans Like to Do

Game day football party table.
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Watching sports is a favorite pastime for many Americans, and in the past decades, the social aspect of it has become more important than the game itself for many.

Whether it would be a competition between school teams or a major sports event such as the Olympics or the Super Bowl – people love to watch sports together. A new survey shows that most people in the U.S. gather with family and friends to watch sports and, at the same time, socialize and eat good food.

An online poll conducted by SportingPedia asked 2,897 fans how and why they watched sports, and some of the answers were quite surprising. For instance, the majority of sports fans say they usually watch their favorite games at home, eating chicken wings, chips and dip, and tacos.

On the other hand, beer and soda are the most preferred drinks, while very few people combine watching sports with drinking stronger spirits. Moreover, the most common reason for attending a sports game-related party is to socialize rather than watch the game itself simply.

Chicken Wings Named the Most Preferred Snack for Sports Fans

Baked chicken wings with sesame seeds and sweet chili sauce on white wooden board.
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Food is an important part of every sports game-related party, and for U.S. adults, the most preferred type of snack is chicken wings, with nearly 22.5 percent of respondents choosing this option. Three answers were available for this question, and the most common one was chips and dip, which was selected by roughly 19.6 percent of the people. The third most popular snack was tacos (12.9%), followed by pizza (12.4%), mozzarella sticks (8.5%), and chicken bites (7.1%).

Looking at the demographics, there are not many huge differences in people’s preferences when it comes to the types of snacks. Chicken wings topped the list for men (22.1%), while this option was even more popular among women – 28.1 percent of their answers were chicken wings.

This was a favorite choice for nearly 27 percent of black respondents and 23.2 percent of white people. One notable exception is the top choice of Asian and Hispanic people – chips and dip for 22.3 percent of those identifying as Asian and 19.3 percent of Hispanics.

Interestingly, younger respondents, aged 18-29, picked tacos as their most preferred snack during a sports event – 20 percent of their answers were tacos, while another 18.9 percent were chicken wings, and 13.9 percent were chips.

The top picks for the second age group (30-55 years old) were chicken wings (23.1%), chips and dip (25.5%), and pizza (11.1%). For those aged 56 years and older, the three most preferred options were chicken wings (21.1%), followed by pizza (17.2%), and chicken bites (12.8%).

Most People Drink Soda or Beer When Watching Sports

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When asked about their preferred drink when watching sports, most people seem to prefer drinking soda to beer. Only one answer could be chosen here, and the top responses were soda (42%) and beer (35%), followed by iced tea (12%), wine (6%), and whiskey (5%).

For men, beer (42%) tops the list, followed by soda (35%), but the situation is the exact opposite for women – the majority of them, or 63%, opted for soda, while only 14% chose beer.

White respondents picked beer (41%) as their preferred drink when watching a sports event, while it was soda for black (50%) and Hispanic (48%) adults.

Older respondents, those in the age group 56+, had quite different answers to this question – beer (44%) was their top choice, followed by soda (27%) and whiskey (16%).

Most People Prefer Watching Big Sports Events at Home With Family & Friends

Man at home sitting on couch cheering at football game on TV screen.
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Big sports events such as the Super Bowl, the NBA finals, or the baseball World Series attract millions in front of TVs, and often, fans gather to watch their favorite club or athlete or the national team together.

When asked how they watch big sports events, nearly half of all respondents, or 1,364 people, said they preferred family gatherings with their parents, siblings, and children. Another 947, or nearly 33 percent, said they usually attended the so-called potluck parties where everyone brings food and drinks to share with their friends.

Roughly 10 percent of respondents said they preferred watching the game with other devoted sports fans and were not really interested in the food, drinks, or anything else besides what they were watching.

Another 7 percent of people said they attended tailgate parties, while only 3 percent bought tickets and actually attended the game at the stadium.

Super Bowl Is the Most Popular Sports Event

American football fans make a toast indoors.
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There is nothing more important to a sports fan than the final competition of the season when two or more of the best teams go head to head to decide the champion. And the particular event varies widely across the globe.

In this poll, respondents had to pick the most significant sports event. For most, this was the final of the NFL playoffs, better known as the Super Bowl. A little over 40 percent picked the Super Bowl, while another 22 percent chose the NBA finals.

Note that for this question, respondents were able to pick only one option out of ten, which is why some events, even though quite popular by themselves, were chosen by less than 2 percent of people.

The third most popular event was the Kentucky Derby (9.6%), followed very closely by the New York Marathon (9.2%). The rest of the options were as follows – the Olympic Games (7.4%), Daytona 500 (4.2%), MLB World Series (2.9%), NCAA Final Four (1.9%), US Open (1.3%), and Stanley Cup Finals (1.1%).

The Social Aspect of Watching the Super Bowl Beats the Game Itself

American football fans among falling confetti.
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Interestingly, more people admit to attending a Super Bowl party in order to socialize than to watch the game itself. To the question “Why would you attend a Super Bowl party? What are your reasons?” respondents could pick one out of five different answers.

The most commonly selected option was “to socialize” – 1,129 people, or nearly 39 percent, gave this answer. A total of 775 people (27%) said they would attend such a gathering mainly to watch the actual game, while 685 people (24%) said they would do so mainly for food. Roughly 7.4 percent watch the event mainly for the halftime show, and another 3.2 percent say they do so for the interesting and funny commercials.

Socializing was the main reason for more than half of all women, or roughly 55 percent, versus only 34 percent of men. Also, watching the game was the second most common answer among men – around 30 percent of them gathered for the game itself, while only 19 percent of women shared the same reason.

Respondents aged 56 years and older admit their main reason for attending a Super Bowl party is the food – 37 percent of them watch the game for delicious snacks rather than for being with family and friends (36%) or for the competition itself (20%).

Will Taylor Swift Be at the Super Bowl to Cheer On Boyfriend, Travis Kelce?

March 31, 2023, Arlington, Texas, United States; American singer-songwriter Taylor Swift performs on her 'The Eras Tour' at AT&T Stadium. on March 31, 2023 in Arlington, Texas, Uniyed States. (Photo by Javier Vicencio/ Eyepix Group).
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Will Taylor Swift Be at the Super Bowl to Cheer On Boyfriend, Travis Kelce?

Raising Cheers! The 8 Beers That Will Be the Most Consumed at the Super Bowl

Blue Moon beer on display at Chef Guy Fieri presented designed for Carnival cruises Open-Air Barbeque Eatery at Beer-B-Que at 620 Loft and Garden
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As the nation gears up for the Super Bowl extravaganza, a closer look at beer preferences during this iconic event reveals a diverse and flavorful tapestry of choices that contribute to the symphony of cheers echoing across living rooms and sports bars.

A recent survey from Zinklar reveals the brand loyalties shaping the Super Bowl beer setting, offering insights into the varied tastes accompanying every thrilling touchdown and nail-biting play.

Raising Cheers! The 8 Beers That Will Be the Most Consumed at the Super Bowl

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