Do you think online marketing is a waste for your orthodontist practice? Do you try to save money by focusing on television or radio instead? That mistake could end up costing you. A high-quality online marketing plan can transform your practice in so many ways.
Website Design
Creating a great website allows you to connect with your patients in many ways. Contact pages let them make appointments, service sets let them know what care you provide, and much more. Tapping into this power helps to ensure you get the highest level of potential success with each patient.
For instance, you can use a photo section to highlight various success stories. Use information, like how around 20% of the country lacks an ideal bite, to showcase the importance of your practice. And use your success photos to indicate just how much you can improve their life.
Pay attention to your overall website design and use simple ideas like these to stand out. Doing so will give you the best chance of success and ensure that you reach a broader array of potential patients. It also helps direct the rest of your marketing steps to give you a guideline that will save money on design.
SEO
SEO stands for search engine optimization and is a critical part of your marketing presence. If you have no idea what this means, let’s take a step back and give you an idea of how search engines work. Sites like Google accept search terms and attempt to find sites that meet their needs.
A high-quality website includes keywords and well-written content that search engines quickly analyze to come up with a list of potentially useful websites. SEO works to get your orthodontic practice as high as possible by maximizing these elements in a balanced and meaningful way.
Don’t think that this process lacks meaning, either. Around 48% of all people start their mobile research using a search engine. For instance, someone in your area may search ‘orthodontist near me’ and use the results to identify a potential option. And most people never get past the first page of search results.
If you rank higher in your search engines, your practice will be found by a broader array of potential customers and patients. In this way, you can get the high-quality experience necessary to help your orthodontist practice get the higher level of success that it needs to thrive as a company.
Positive Reviews
Lastly, it is crucial to maximize your online marketing presence to ensure that you can share great reviews. People are already talking about you online somewhere – business review sites let customers share their opinions. So why not focus on better marketing and a more substantial site to improve reviews?
Why is this step so important? These days, adult patients typically start with online reviews (after using the search engine) when narrowing down their care options. And 75% of all orthodontists in the nation (probably you, too) have reported an increase in these discerning and serious patients.
Create a site where you can focus on your positive reviews, highlighting them and sharing them as often as possible. But, just as importantly, your content should focus on encouraging your patients to share reviews. And, even if it feels silly, ask happy and satisfied patients to put up a review of your business.
Doing so can help to counter any negative reviews that may pop up. These negative reviews are often driven by people who experience minor mistakes and errors. Unfortunately, they can be pretty frustrating, but you can also directly interact with them to improve your marketing presence.
If you’re trying to save money by ignoring your marketing options, it is time to change your tune. By tapping directly into the power of online marketing, you can increase your potential business as an orthodontist in so many ways.