You may be a traveller, a photographer, cake artist, writer or even a startup founder, who is looking for ways to share your story with the world. You might want to write about your experiences in different pieces and have an audience that is dedicated to your writing. To be a successful blogger, you must first know how to grab your reader’s attention and keep them coming back for more of your content. Once you’re sure of what you want to bring to the table, the next step is to find out how to make money from your blogs.
The Internet is loaded with numerous articles on what makes a blog click and how blogging can be a profitable business. While you browse through all the available guides, here are a set of tips that will help you earn money from blogging.
Profitable Blogging Niche – It is but a fact that only the content which appeals to the reader brings you profit. So if you want to write about something that interests you but does not help your audience, sooner or later, there won’t be anyone reading your blogs. Therefore, the first and foremost thing you need to do is to decide on the type of content that will promise you a good amount of money.
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Creative Content – The next thing that you should know is the amount of competition in the field of blogging. If you want to be the best in the lot, firstly, you should be aware of the type of content that is most-popular in your niche and write about them in specific. Secondly, possess the necessary skills and frameworks that will make your write-up stand out from the crowd. Lastly, ensure that your blog is the one that brings more value to the people reading it, when compared to any other post available on the same topic.
Traffic – Now that you have an idea of what your content should look like, the next thing is to bring traffic to your blogs. If your content talks about every day matters like health, self-improvement, cooking, pets, travel and so on, then going viral on Facebook would be a good idea. On the other hand, if your blog includes information that people usually look for on Google, then you must focus on making your blogs SEO-optimised. It’s also a good idea to do both and have more people reading your blogs.
Email List – One most-important task is to grow your email list. This is because, for every subscriber, you will receive some revenue. Once they have subscribed, they will keep coming back to read and benefit from your content. So if not for your pop-ups, you will not have enough subscribers, because the chances of one-time visitors returning to your posts are almost zero.
Affiliate Offers – What’s next? Go for affiliate offers. You can be very sure of what people really want, by observing what they buy most from others. This is what affiliate offers do; it’s a kind of market research wherein you get to understand what your audience is looking for.
Unique Mechanism – The next thing you need to ensure is that your content promises some kind of transition to the reader. This means that, the blog must be able to deliver some value to your audience and make him/her see the benefits. If there’s no transition, it means that your content has failed to do its job. In order to ensure that your content actually delivers what it should, you must make use of unique mechanisms like, publishing your content on a platform with over 60 million active people, having your blog set up by experts, using a successful monetisation methodology or other such methods.
Minimum Viable Funnel – Now this is something we often see entrepreneurs, brands and companies doing. They create a minimal sales funnel to promote their upcoming products or services, and see how many people are actually interested in what they have to offer. You should do the same. Launch a minimal promotion of your blog in the form of another blog or a webinar, and tell your audience how it will benefit them. This will give you a good number of people who are looking forward to your blog and could be your future clients.
Affiliate Marketing – Create affiliate links within your content/website, which will take your readers to a specific brand; and for every click, you will receive a small commission. This means you’re affiliated with that particular brand. In the process, you’re not only learning about your readers’ interests, but also receiving some money for promoting other brands.
Advertising and Monetising – Allow different brands to advertise their products/services on your blog, say, as sidebar or banner ads. In return, you will charge every brand for offering them your space. PPC Pay Per Click) and CPM (Cost Per Thousand) are the two ways in which you can manage payments. While PPC brings to you a pre-fixed amount for every click on the ad, CPM means there will be a specific amount paid to you for every 1000 views received by the advertisement. Google Adsense also helps monetise your blog once you create an account on it.
Workshops and Online Courses – Another way to make money is by designing online courses and workshops. There are a plethora of topics that people search for online, which means that you can create online courses or tutorials on almost any major topic and gain revenue from it.
Books and eBooks – There are a lot of good writers out there who publish their blogs online and further convert their work into major publishing deals. You too can measure the success of your content by first writing an eBook and then publishing it on a large scale via a notified publishing company or with self/publishing.
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Coaching/Consulting – If you’re up for it, apart from blogging, you can also go for consulting or coaching. This is also a good way to earn money and attract more people. This method works with any field, provided you’re confident about the value you are providing to your clients.
Speaking Gigs – The plus point of being a successful blogger is the recognition that you get in your field of work. You will be invited to address people at conferences and in turn be awarded financially. This is a good way to make money and popularise your blog/website at the same time.
Freelance Services – Lastly, you can take up freelance services and write blogs for someone else. Make use of your blog to gain clients and offer your freelance services to them. Although this task is highly time-consuming, it is also what will pay you big.
If you’re someone who enjoys writing and has a good plan in place for growing your business, then you are on the right track. Once you have decided to kick start your blogging project, these tips will guide you on how to earn money from your content on a regular basis. After all, it’s a wonderful feeling to do what you love and get paid in return!
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