What Are Americans Buying for Their Super Bowl Parties? Survey Shows America’s Preferred Eats

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As the countdown to the Super Bowl begins, supporters wear their metaphorical jerseys and go on a buying frenzy, transforming living rooms into festive stadiums for the ultimate football party.

A look at the most recent statistics from Zinklar provides fascinating insights into the top things viewers are buying to improve their Super Bowl experience.

Snacks and Beverages

Delicious food for american football game party with remote control for watching sport on tv channel.
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Every successful Super Bowl party includes an array of irresistible snacks and a well-stocked beverage lineup. This dynamic combination ranks first on 63.2% of respondents’ pre-game shopping lists. From iconic nachos and wings to a variety of refreshing drinks, fans know that a successful Super Bowl party depends on delicious foods that keep energy levels high and taste buds satisfied.

Betting or Participating in the Super Bowl Pool

Man betting on sports using smartphone and laptop at table, closeup. Bookmaker websites on displays
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For 12% of respondents, the Super Bowl is more than simply watching the game; it’s about adding to the thrill by betting or participating in a Super Bowl pool. Whether it’s predicting the first touchdown scorer or predicting the final score, these fans add some friendly competition to the celebrations, turning every play into an opportunity to win.

Big-Screen TV or Upgrades to Your Existing TV

young cheerful woman eating popcorn and watches movie on cable TV while switching channels with the remote control at home in evening alone.
Image Credit: Evgeny Atamanenko/Shutterstock,

In order to provide the best watching experience possible, 9.9% of fans are upgrading or purchasing a new big-screen TV for their Super Bowl parties. Recognizing that the Super Bowl is a visual spectacle best enjoyed on huge screens, these fans are making certain that every touchdown, tackle, and win is captured in cinematic splendor.

Team Merchandise (Jerseys, Hats, Etc.)

Young Dallas Cowboys Fan in a Big Cowboys Hat Outside AT&T Stadium in Arlington, TX
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For 7% of fans, expressing team loyalty goes beyond cheering and chanting. Team merchandise, such as jerseys, hats, and other items, is among the most searched-for items on their shopping lists. These avid supporters dress in the colors and branding of their favorite teams, turning their Super Bowl party into an energetic display of enthusiasm.

Decorations or Party Supplies

Game day football party table.
Image Credit: Arina P Habich/Shutterstock.

5% of respondents are spending money on décor and party materials to make their Super Bowl parties more joyful. These fans are turning their living rooms into gridiron galleries with themed banners and football-shaped tableware, creating an immersive environment that improves the Super Bowl experience.

None of the Above

Friends cheering sport at bar together
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In a surprising twist, 3% of respondents chose to skip the traditional buying frenzy for Super Bowl festivities. Whether it’s a basic approach or a unique custom, these fans demonstrate that there is no one-size-fits-all way to enjoy the big game.

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Friends cheering sport at bar together
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